In the Interbrand's annual ranking of the world's most valuable brands, Apple and Google have topped once again. In the Interbrand's 2015 edition of the Best Global Brands more than half of the top ten spots are represented by companies operating in technology industry.
Companies are valuated by a calculation based on the company's financial performance, ability to influence customer purchases, and the extent to which it can support premium pricing. According to this evaluation, Apple's brand is valued at $170 billion and Google's brand is valued at $120 billion. Apple's brand value has got an increase of 43 percent while Google got an increase of 12 percent.
Microsoft traded places with IBM to take fourth place. Interbrand classifies IBM as a business brand. Amazon comes into tenth place from last year's fifteenth in retail category. Samsung stands same in the seventh slot. The other brands in the top ten are Coca-Cola, Toyota, General Electric, and McDonald's. Lenovo and PayPal are the new entries on the list where Lenovo managed to secure the 100th position and PayPal made its debut at 97th place. However, Nokia and Nintendo dropped out of the rankings.
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